Protecting your personal details on our website
Last updated: 22 May 2018
Silver and thread is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Silver and thread may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 22nd of May 2018.
What we collect:
We may collect the following information:
Name and job title
Contact information including email address
Demographic information such as postcode, address for posting items purchased from website and contact telephone number which will be solely used if needed and to inform you about your purchase or cancelation of order.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to Silver and thread, 41 Main Street, Keswick, ca12 5ds
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
We do not hold any personal information only business relevant information.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.
We believe that it is important to protect your Personal Data, as defined in the Data Protection Act 1998, the General Data Protection Regulations ((EU) 2016/679) and any UK implementing law (“Data Protection Laws”)). We are committed to giving you a personalised service that meets your needs in a way that also protects your privacy.
A bit more detail:
1. Collecting Information
1.1. We may collect Personal Data about you from a number of sources, including the following:
- 1.1.1. From you when you purchase a service or product from us. We will collect your full name, email address, company name (if applicable), billing and delivery details
- 1.1.2. From you when you contact us with an enquiry or in response to a communication from us, in which case, this may tell us something about how you use our services.
- 1.1.3. From documents that are available to the public, such as the electoral register.
1.2. With regard to each of your visits to our site we will automatically collect the following information:
- 1.2.1. Technical device information, including the device used to access our site (i.e. desktop, mobile or tablet);
- 1.2.2. Information about your visit, including products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, whether our template designs have been downloaded and whether you have subscribed to our blog and/or mailing lists.
1.3. We do not anticipate collecting any special categories of personal, within the meaning of the Data Protection Laws. For example, information about your health or ethnic origin. However, in the event that we wish to do so, you will be asked to expressly consent to the collection and processing of this Personal Data and are under no obligation to provide such consent.
2. Using Your Personal Information
2.1. The Personal Data of our customers is an important part of our business and we shall only use your Personal Data for the following purposes and shall not keep such Personal Data longer than is necessary to fulfil these purposes:
- 2.1.1. To help us to identify you when you contact us.
- 2.1.2. To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us.
- 2.1.3. To allow us to carry out marketing analysis and conduct research (including creating statistical and testing information). We will not, however, use your Personal Data for automated profiling to carry out automated decisions such as evaluating credit without your express consent.
- 2.1.4. To allow us to contact you (including mail, email, telephone, visit, text or multimedia messages) about products and services offered by us that are similar to those that we have already provided to you or that we have a legitimate interest to contact you about, unless you have asked us not to do so. You can manage your preferences at any time via the preferencing page on our website or by contacting us using the details set out in clause 6.1. below.
- 2.1.5. We may check your details with fraud prevention agencies, as further set out in clause 2.4 below.
- 2.1.6. To notify you about changes to our service.
- 2.1.7. To ensure that content from the Website is presented in the most effective manner for you and for your computer.
- 2.1.8. To administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
- 2.1.9. To improve the Website to ensure that content is presented in the most effective manner for you and for your computer.
- 2.1.10 As part of our efforts to keep the Website safe and secure.
2.3. We may allow other people and organisations to use Personal Data we hold about you in the following circumstances:
- 2.3.1. Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
- 2.3.2. If we, or substantially all of our assets, are acquired or are in the process of being acquired by a third party, in which case Personal Data held by us, about our customers, will be one of the transferred assets.
- 2.3.3. If we have been legitimately asked to provide information for legal or regulatory purposes or as part of legal proceedings or prospective legal proceedings.
- Contracted courier and delivery companies,
- Marketing and Market Research companies,
- Online advertising platforms,
- Customer Relationship Management software providers,
- Secure Online payment platforms.
2.4. In connection with any transaction which we enter into with you:
2.4.1. We, and other companies in our group, may from time to time carry out credit and fraud prevention checks with one or more licensed credit reference and fraud prevention agencies. We and they may keep a record of the search. Information held about you by these agencies may be linked to records relating to other people living at the same address with whom you are financially linked. These records will also be taken into account in credit and fraud prevention checks. Information from your application and payment details of your account will be recorded with one or more of these agencies for this purpose.
2.4.2. If you provide false or inaccurate information to us and we suspect fraud, we will record this and may share it with other people and organisations. We, and other credit and insurance organisations, may also use technology to detect and prevent fraud.
2.4.3. If you require further details of the credit agencies and fraud prevention agencies we engage from time to time, please write to our Data Protection Officer using the contact details set out in clause 6.1 below.
3. Protecting Information
3.1. In accordance with the Data Protection Laws, we adopt strict security measures to protect your Personal Data.
3.2. All Personal Data you provide to us is stored on our secure servers in the European Economic Area. We will not transfer your Personal Data outside the European Economic Area without your express consent. We also work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
3.3. We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we do however transmit the entire credit card number to the appropriate credit card company during order processing.
3.4. We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of Personal Data. Our security procedures mean that we may occasionally request proof of identity before we disclose Personal Data to you.
3.5. It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer. If you have any reason to believe that your password may have been accessed by a third party, please contact us as soon as possible and we will take steps to reset that password.
3.6. We will only retain your Personal Data as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. This will usually be for a period of seven years. To allow you to return to your account to reorder we keep account data for up to 10 years. If an account is inactive for more than 10 years it will be deleted. If you would like us to delete your account details prior to this date please contact us via our customer service teams or via the contact detailsset out in clause 6.1. below.
3.7. To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.
3.8. In some circumstances we may anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
4. The Internet and Cookies
4.1. As stated above, we may occasionally email you about our services and products. We will, however, give you the opportunity to opt-out of that communication in each email. You can also always contact us using the details set out in clause 6.1.
4.2. Please remember that communications over the Internet, such as emails and webmails (messages sent through a website), are not secure unless they have been encrypted. Your communications may go through a number of countries before they are delivered – this is the nature of the Internet. We cannot accept responsibility for any unauthorised access or loss of Personal Data that is beyond our reasonable control.
4.3. We may from time to time use ‘cookies’ on the Website to monitor how people use the Website. This helps us to understand how our customers and potential customers use the Website so we can develop and improve the design, layout and function of the sites. A cookie is a piece of information that is stored on your computer’s hard drive through your browser, to recognise your browser and which records how you have used a website. This means that when you go back to that website, it can give you tailored options based on the information it has stored about your last visit.
5.1. The Website may include third-party advertising and links to other websites. We do not provide any Personal Data to these advertisers or third-party websites.
5.3. We exclude all liability for loss that you may incur when using these third party websites.
6. Further Information
6.4. We aim to keep the Personal Data we hold about you accurate and up to date. If you tell us that we are holding any inaccurate Personal Data about you, we will delete it or correct it promptly.
6.5. Please note that we may monitor and record communications with you (including phone conversations and emails) for quality assurance and compliance. You will be advised at the start of your phone conversations with us whether any recording is taking place and whether you are comfortable proceeding on that basis. If not, we will contact you by other means.
7. Your Rights
7.1. The Data Protection Laws give you the right to access information held about you. Your right of access can be exercised in accordance with the Act. An access request may be subject to an administrative fee to meet our costs in providing you with details of the information we hold about you. You additionally have the right to ask for your Personal Data to be deleted or to be moved to another provider. These are sometimes referred to the ‘Right to Erasure’ and the ‘Right to Data Portability’.
7.2. Please contact us using the details set out in clause 6.1 if you wish to exercise any of those rights and we will be happy to assist.
7.3. You also have the right to make a complaint to the Information Commissioner’s Office if you are unhappy about how we have dealt with your Personal Data. You can find the Information Commissioner’s Office’s website at https://ico.org.uk/